Top 5 Social Apps Performance in Kenya Q3 2021

In the third quarter of 2021, the top social apps in Kenya demonstrated varied performance metrics across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, showcases the trends for TikTok Lite - Save Data, Instagram Lite, Facebook Lite, Likee Lite - Funny videos, and X.

TikTok Lite - Save Data

TikTok Lite - Save Data saw a substantial increase in weekly revenue, starting at approximately $2.1K at the beginning of the quarter and peaking at about $10K by the end of August. Weekly downloads also showed a significant rise, starting at 149.7K and reaching a peak of 490.7K in mid-September. Active users grew steadily from 1.3M to over 2.1M by the end of the quarter.

Instagram Lite

Instagram Lite's weekly revenue experienced a gradual increase, starting at $57 and closing the quarter at $185. Downloads fluctuated, peaking at around 162.3K in late August. Active users remained relatively stable, beginning the quarter at 2M and ending slightly higher at 2.1M.

Facebook Lite

Facebook Lite maintained a steady revenue stream, starting at $141 and peaking at $270 in mid-September. Downloads varied, with a notable peak of 102K in late August. Active users consistently increased from approximately 8.9M to over 9.5M by the end of September.

Likee Lite - Funny videos

Likee Lite - Funny videos had moderate revenue fluctuations, peaking at $1.1K in early July. Downloads saw a peak of 29.3K in mid-July. Active users showed growth from 407.4K to over 441K by the end of the quarter.

X

X experienced a stable download rate with a peak of 41.4K in late August. Active users remained relatively consistent, starting at 1.18M and ending at 1.13M by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.